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Linkedin Events Launches

LinkedIn events ARE HERE.

LinkedIn Events will be a major new feature in 2020 – here’s why.

We’ve been keeping a keen eye on the social media landscape over the last few months and have a series of blogs coming up talking about the newest features and tactics you can use on social media platforms to promote your event. The first of which we will be covering is the rollout of Linkedin Events.

Linkedin has recently announced Linkedin Events – a new feature which we see as something that will be taken up quite quickly throughout the platform. They are leaning heavily with the statistic that people are 2x more likely to accept a connection request if they have previously met face-to-face, which shows the real importance of events and meetups.

In order to help plan these meetings, LinkedIn has launched LinkedIn Events. With this new feature, you will be able to create and join new and professional events, as well as invite other connections, manage your event, have regular contact with all of your attendees and stay in touch with them once the event has finished.

How do you create a LinkedIn event? 

In order to begin making one of these events, all you have to do is view the community panel, to the left-hand side of the news feed and click create. Once clicked, you will need to add all of the necessary details, such as a description, date and time, a venue, and then invite your connections using specific filters, such as location, company, industry etc.

LinkedIn also recommends that you put the event out as a post on your main account, in order to leverage the number of people that will see the event and know that it is on. From your own event page, LinkedIn makes it easy to track attendees and invitees, post updates and allow you to interact with others. They also provide regular notifications, so that none of your attendees misses any valuable information or updates. Members that have joined the event can also invite any of their connections to the event, which also broadens the reach of your event. 

WANT TO ATTEND A LINKEDIN EVENT?

In the same way that the likes of Eventbrite allow you to search their database of listed events by region, topic and other filters, you will now be able to search for Linkedin Events. However, you will also be able to add an extremely important layer – events within your connections.

If you view the ‘My Network’ tab, you can see any invites there and choose which ones you would like to attend, as well as discovering new ones in your LinkedIn feed. Once you have chosen to attend an event, all of the details for everyone else that is going will appear, where you can interact with other, such as sharing updates, photos and videos on the main feed dedicated to that event – cool right?

LINKEDIN EVENTS ARE A GOOD THING; HERE’s WHY.

We believe Linkedin Events is a great idea for the following reasons:

  1. Activate your Linkedin audience easier – Depending on how you manage your Linkedin Connections you may, after several years of membership, have a lot of people on there, even in your sector if you live in a big city, that you may not have actually met in real-life. It’s hard to build and maintain relationships online, and what can take months of careful planning and execution on a purely online basis could be taken care of in a single event – so for us a core reason this is a great feature from Linkedin is the ability to create an event and reach out easily to people you already have a business connection with. 
  2. Business Events in a business setting – Facebook Events have always held the limelight in the social space Unfortunately that means your friends baby shower gets mixed in with a rave being organised by that guy who you used to go to school with and the amazing tech conference you’re organising. Having Linkedin Events in a business environment it automatically dials down the noise and sheer volume of events being served to you. Let Facebook keep the family get-togethers and personal events. 
  3. New features cut through the noise – As digital marketing experts, the one thing we can tell you with certainty is that when a platform rolls out a new feature, you can be damn sure they are going to give it algorithmic superiority over other features. Essentially, if you create and post about an event using these features above, this is way more likely to be served into the feeds of your network over most other forms of content on the platform – and certainly over the first few months of the rollout.

Will You Be Using LinkedIn Events? Let us know in the comments below and if you want to know how you can integrate Linkedin Events into your event strategy then get in touch with one of our team and we will let you know. 

 

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