The events industry has been turned upside down. Across the globe we have seen events and conferences, weddings and expos cancelled as we are respecting social distancing.
Although we’re now a few weeks into lockdown, we’re still unsure how long this way of working may continue for. With that in mind, many of us are still looking for useful solutions for our clients to help them to remain connected with their audiences through replacement webinars, live-streams and virtual networking.
In terms of postponed and cancelled events we’ve seen an enormous shift in these organisations turning to video call Q&A’s and interviews, live events on social media platforms and the use of technology to reformat all the hard work people had already put in to create these events and training sessions in the first place. Some companies we’re working with are using it as the chance to use their time to embrace the available opportunity to flex their virtual muscles and see if this can actually become an equally important part of their events strategy moving forward.
Over the last month, we’ve seen lots of organisations offering free or heavily discounted solutions to assist brands with the impact of COVID-19.
A few months ago we reported on LinkedIn releasing their events feature which you can read here. LinkedIn has been one of those to make such an offering by making it’s recent ‘Events’ option available for all company pages on the platform, helping people to have another way to stay connected.
HOW TO CREATE YOUR OWN LINKEDIN EVENT
- Head to the admin tools menu on your company page or the main function menu in the mobile app
- Then add the details of your event to the form
Assuming you’ve set up a public event, both organisers and attendees will be able to issue invites to their networks to help spread the word and you can engage with attendees in the Event feed.
For a free tool, it’s another great way to generate some extra engagement on the platform and a further way to formally present and circulate your events to keep your audience warm during this time.