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The Ultimate Guide to Going Live on Facebook and Instagram

With the Live feature available across Instagram and Facebook being more popular now than ever, along with the rising consumption of mobile video, knowing how to utilise the Live feature to the best of your ability could be beneficial for your event in more ways than you might realise.

The Live feature on Instagram and Facebook work pretty similarly, but for total clarity we want to give you a step-by-step guide of what you’ll need to use the feature across both platforms.

Before starting a Live on either platform, you will need the following:

  1. A WiFi or data connection
  2. A smartphone or desktop
  3. For Facebook: A Pages Manager, Facebook Creator app, Facebook app (mobile), or Facebook from a browser (desktop)
  4. For Instagram: Instagram smartphone app, you can’t create content for Instagram Live on a PC or Mac
Going Live on Facebook

Starting with Facebook, here’s what you need to do to start your Live:

Step 1: In the Facebook app, tap the Live icon at the top left-hand corner of your screen.

Step 2: Add a description and choose your audience before clicking Go Live. You’ll see a three-second countdown before your broadcast begins.

Off you go! You’ll have anywhere between 5 minutes and a maximum 4 hours to go Live.

Going Live on instagram

Here’s all the steps you’ll need to take to start a Live on Instagram:

  1. Tap the camera symbol located in the top left-hand corner of your feed, or swipe right from anywhere on the main homepage.
  2. At the bottom of your screen, tap the ‘live’ symbol to begin your broadcast. Before starting, Instagram will tell you how many of your followers are active on Instagram and Instagram will also notify your followers that your live broadcast has started.
  3. The number of people viewing will appear at the top of the screen and any comments will appear at the bottom of the screen. 
  4. When you want to end your Live, tap ‘End’ in the top right-hand corner of your screen and tap again to confirm. From there, you can tap the arrow icon in the top left to save it to your camera roll, or you can share it to your story which will stay there for 24 hours. Your recorded live can be easily repurposed into 15 second clips for Stories, 60 second clips for feed videos or longer content can be used for IGTV!
What time is best to go Live?

Pick a time you think your audience is most active. The more live broadcasts that you do, the more data you’ll be able to use to pick the most perfect time to engage that won’t clash with work, children’s bedtimes, mealtimes or even the timezones your followers live in. The optimal times for going Live is not an exact science and each audience will be different!

If you’re going Live at an event, simply choose to go Live at a time where a pivotal moment is happening! Despite your audience perhaps not being active at that exact moment, if you save your Live to your Story, viewers will be able to catch up later and get a glimpse of what happens at your event, which could lead to further interest and more ticket sales for future events!

What to do next?

Are you already planning another Live session? Build anticipation amongst your audience by scheduling a Live ahead of time. Your followers will have the option to ‘opt in’ and receive notifications when you’re going Live again. This is a great way to increase your audience, as more people will be aware and know to look out for when to tune in!



To use Scheduled Live on Facebook, you must schedule a broadcast on desktop from your Page’s Publisher Tools and then broadcast via the Live API. While this feature isn’t available to Instagram users yet, you can still build anticipation for your next Live via Stories and grid posts!

tracking live success

Whether you’re going Live for business purposes or just for fun, it’s interesting to see how your Live has performed. You can use this engagement data to help you shape the direction for your future broadcasts, making sure it’s something that your audience will love!


what lives can offer

Facebook and Instagram Lives have a lot to offer! They can help you increase engagement levels with your audience, providing another way to talk directly to followers and increase audience, leads and ticket sales for your upcoming event.

Ultimately, Lives provide a cost and time efficient way to get your content in front of your audience. What’s more, you don’t need much more than your smartphone to get started!

Want to incorporate the Live feature at your event but not sure where to start? From live streaming to almost real-time video editing and photography, we’ve got you covered. If you’ve got something happening that we can support your digital comms and live content production with, get in touch!


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