What did we do?
In 2019, we were excited to collaborate with BeaconHouse Events on BIM Show Live and the BIM Awards. The concept, originally thought up ten years ago, was to provide an event for the emerging BIM community and it has gone from strength to strength every year since.
We were tasked with creating and managing content, implementation of an organic and paid social strategy and working with the client’s in-house design team to develop assets that would capture the personality of the event.
BIM Show Live
During our time working on this year’s edition of BIM Show Live, we were able to increase brand presence across all four social platforms that we were releasing content on:
📣 ANNOUNCEMENT 📣
— BIM Show Live 2020 (@BIMShowLive) December 9, 2019
It's the moment you've all been waiting for...the #BSL2020 programme is now available! Begin to plan which seminars you'd like to attend and get a feel for our two-day #BIM extravaganza! ✨
⏰DEADLINE DAY: @spacegroupRob & @Revitspace are in the studio waiting for your submissions, join us at 4pm when we’ll interview @StefanMordue through his car window.
— BIM Show Live 2020 (@BIMShowLive) November 7, 2019
Window slams shut at midnight!
Awards entries https://t.co/WA0I41sHPr
Paper submission https://t.co/r3eyZtktJf pic.twitter.com/JIXDH18MwT
We're THRILLED to let you know that BIM Show Live is back for 2020! Keep an eye on our social feeds for all the latest news about tickets, speakers, our #CallForPapers and much more 👀#BSL2020 - @BoilerShopNCL, February 26th and 27th
— BIM Show Live 2020 (@BIMShowLive) September 23, 2019
Just do it - "If you've got a great idea then just make it happen. Keep going." @SimonRawl's closing statement on opening day 2 #BIMShowLive pic.twitter.com/BuUGSVhgb1
— BIM Show Live 2020 (@BIMShowLive) February 27, 2020
During this time we used a range of content to engage the BIM Show Live audience and ultimately to drive traffic to the website to create opportunity for applications to participate as a speaker or awards nominee or to buy tickets. Throughout our social campaign we used a range of copy using emojis, gifs, images and video and some topical posts and tongue in cheek content too.
BIM Awards
We created great looking, on-brand content for the BIM Awards and also did live coverage of the awards ceremony tagging sponsors and winners to further reach and potential for sharing.
Up next is Best BIM Training Programme sponsored by @BSI_UK. And the winner is @NCLanarkshire!#BIMShowLive #BSLBIMAwards pic.twitter.com/oG91cA4UFZ
— BIM Show Live 2020 (@BIMShowLive) February 26, 2020
Paid Social
We used paid advertising to highlight and bolster significant deadlines and outcomes in the lead up to BIM Show Live including:
- Call For Papers
- Awards Nominations
- Promote ticket sales
We're pleased to announce that 3D design, engineering, and entertainment software company @Autodesk_UKI are once again supporting #BIMShowLive as a Silver sponsor in 2020.
— BIM Show Live 2020 (@BIMShowLive) February 15, 2020
We still have some sponsorship opportunities available. Find out more here: https://t.co/19XJUYYHKl pic.twitter.com/KOQAKuYSyv
Promoting the Benefits of Sponsorship
For each organisation that became a sponsor, an image and content was created that was used to highlight their involvement with the event and also became a highly shareable asset.
Thinking of the Future
During the build up to the event and for a period following it, we promoted the BIM Show Live mailing list to steadily support the growth of their email contacts to draw on for next year.